clock menu more-arrow no yes mobile

Filed under:

RIP Artisanal

New, 3 comments

The Atlantic's Jen Doll writes up the obituary for Artisanal, the "reluctant branding pioneer": "Artisanal, a word that fought early in his career to ensure recognition of craftsmen for their important contributions to society before later being drafted into the creation of a worldwide gourmet branding glut, died Wednesday at his brownstone in Brooklyn overlooking a small gourmet mayonnaise store." [Atlantic]