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RIP Artisanal

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The Atlantic's Jen Doll writes up the obituary for Artisanal, the "reluctant branding pioneer": "Artisanal, a word that fought early in his career to ensure recognition of craftsmen for their important contributions to society before later being drafted into the creation of a worldwide gourmet branding glut, died Wednesday at his brownstone in Brooklyn overlooking a small gourmet mayonnaise store." [Atlantic]

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