Exploration, a word which helps bring to mind vivid images of tireless men and women trekking uncharted terrains, climbing unfamiliar cliffs, and wading untested waters with resolute and steadfast resolve, has spread mankind around this sweeping globe over the past two million years and helped us discover a great number of rare and unexpected things. But, have we truly uncovered all unusualness there is to discover on this fine planet?
In a world filled with a myriad of mediocre, mundane, and wholly unremarkable things (patternless wallpapers, sentence diagrams, and humdrum gins come to mind), Hendrick’s exists as a shining beacon of unusualness. This reason being that which makes Hendrick’s odd is precisely what makes it wondrous. A most peculiar distillation process combined with its oddly delicious infusions of cucumber and rose petal yields a one-of-a-kind gin.
In celebration of this most peculiar gin, over the next couple of months we'll be assembling Hendrick's-inspired city guides featuring the most exciting and unusual things to explore in different Eater cities? Stay tuned.
Please enjoy the unusual responsibly.