After two years of playing adorable, healthy Dr. Frankenstein with fruit, the Brazilian company Camp Nectar managed to grow actual fruit in the shape of those fruit juice boxes kids love to take in their lunches. Gizmodo calls it "objectively the hands-down best ad campaign in the history of the juice-boxing business." The incredibly annoying bastardized 'Old McDonald' jingle that accompanies the ad, however, begs to differ.
Video: Real Fruit Boxes: Fruits in the form of the packaging
· Creative Agency Grows Fruits Into Box Shapes [DesignTaxi via Gizmodo]
· Real Fruit Boxes: Fruits in the form of the packaging [YouTube]