Hold onto your seats, America, because a group of researchers has released a study indicating that people perceive meat as manly — and that truly manly men tend to avoid vegetarian options lest their dining companions bust on them for girliness or something. Per the report:
To the strong, traditional, macho, bicep-flexing, All-American male, red meat is a strong, traditional, macho, bicep-flexing, All-American food. Soy is not. To eat it, they would have to give up a food they saw as strong and powerful like themselves for a food they saw as weak and wimpy.
Yeah, asparagus is just really not a bicep-flexing food at all, is it? Anyway, these manly men still need to eat vegetables, so how can the world help them overcome a fear of being named vegetable-eating pansies? The authors of the study suggest "reshaping soy burgers to make them resemble beef or giving them grill marks might help cautious men make the transition."
· Why Do Male Consumers Avoid Vegetarian Options? [EurekAlert via HuffPo]
· All Men Coverage on Eater [-E-]
[Photo: Henry Zbyszynski/Flickr]