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Marketing Domino's in Japan

heart-shaped-dominos-150.jpgIn Japan, ordering pizza is a thing people do for special occasions such as maybe Christmas dinner alongside a bucket of fried chicken. Ad Age looks into how Domino's plays into that phenomenon with things like heart-shaped Valentine's Day boxes, snow crab-topped pizzas and massive marketing stunts. And it seems to be working: "Individual-store sales are almost 50% higher than the average U.S. store." [Ad Age]