Sure, why not: a restaurant in Moscow held a caviar eating competition in which twelve "lucky" souls had to eat a half kilogram of black caviar as fast as humanly possible. The winner, Alexander Valov, managed to scarf the whole thing down in a minute and 26 seconds. His prize? More caviar. And also 10,000 rubles (US$340). The event cost organizers 2 million rubles (US$70,000), which totally seems like a reasonable amount of money to spend on a few kilos of caviar that were basically chugged down in a matter of minutes. Here's a video (not for the weak of stomach):
Video: $70,000 of Caviar Downed in Seconds at World's Poshest Eating Contest
· $70,000 of Caviar Downed in Seconds at World's Poshest Eating Contest [YouTube]
· Black Caviar Devoured by Muscovites in Ritzy Competition [Moscow Times]
· All Competitive Eating Coverage on Eater [-E-]