Here's an Ad That Hopes to Make Merlot Cool Again

Hey, were you one of those people who saw Sideways and were all no way I am drinking Merlot any more if Paul Giamatti says it's garbage? This ad by winery California Gundlach Bundschu would like to change your mind. Also, it's a pretty decent summary of red wine trends over the past 40 years or so.

Video: A Brief History of Merlot

· A Brief History of Merlot [YouTube via BonApp]
· All Wine Coverage on Eater [-E-]