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Competitive Eating Wire

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kobayashi-grilled-cheese.jpgIt's hard to stand out at SXSW — "Homeless Hotspots" anyone? — so a company called IntoMobile contracted the services of competitor Takeru Kobayashi. If you need it, there's video of him eating 13 grilled cheese sandwiches and claiming a world record. [IntoMobile via EatFeats]

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