Watch the SFA's Dispatches From the NC Barbecue Trail

Those champions of cornbread and pimento cheese the Southern Foodways Alliance have released a whole bunch of short films about North Carolina barbecue. Below, Rudy Cobb of Jack Cobb & Son Barbecue Place in Farmville, NC tells the story of how his father got started selling barbecue to the tobacco factory workers out of his car and eventually opened his restaurant. Cobb says most people think his barbecue tastes the same as his dad's — they use the same recipes — but that the "quality of the hogs is not the same" today.

Do check out the SFA's other NC smoked meat videos: Short Sugar's Pit Bar-B-Que, Red Bridges Barbecue Lodge, Nahunta Pork Center, Grady's Barbecue, Morris Barbeque, Moore's Old Tyme Barbeque, Clyde Cooper's Barbecue, The Barbecue Center, Stamey's Barbecue, Skylight Inn, Cook's Barbecue, Parker's Barbecue, Bum's Restaurant, and Bunn's Barbecue.

Video: SFA: Rudy Cobb of Jack Cobb & Son Barbecue Place in Farmville, NC

· SFA: Rudy Cobb of Jack Cobb & Son Barbecue Place in Farmville, NC [YouTube]
· All Southern Foodways Alliance Coverage on Eater [-E-]
· All Barbecue Coverage on Eater [-E-]