It seems that Gene Simmons — yes, that Gene Simmons, of Kiss — is throwing his weight behind a patio restaurant called Rock & Brews in El Segundo, California. (This appears to be unassociated with the Kiss coffee houses.) The gimmick is that the bar is supposed to feel like you're backstage at a concert, and they create that authentic backstage vibe using something called a “The Great Wall of Rock,” rock posters, rock art and multiple flat screen televisions. Rock and roll, indeed.
With Simmons' backing, there are three additional Rock & Brews planned for 2012, with more locations to come after; according to the press release below, these will be in "the Los Angeles area, including one at Los Angeles International Airport" and "in Denver; Atlanta; Maui, Hawaii; Tokyo; and Los Cabos, Mexico." The restaurant will boast "hundreds" of craft beers, music-pun named bar food, and a dog/kid play area. It doesn't sound like there will be live music but they will be screening concert footage on all those flat screens, so, you know, it's almost the same. The El Segundo restaurant relaunches April 3. Here's a press release:
GENE SIMMONS TO ROCK NEW RESTAURANT VENTURE
Legendary Rocker Partners With Restaurant Impresario Michael Zislis And Concert Promoter Dave Furano
To Open and Franchise A New Restaurant Concept For Music Lovers
Dave Furano, Gene Simmons and Michael Zislis celebrate the launch of their restaurant venture, Rock & Brews
Los Angeles (March 12, 2012) – Gene Simmons, rock legend and media mogul, is parlaying his love for music into a new restaurant and entertainment venture called Rock & Brews™. The concept captures the excitement of live concerts in an authentically themed backstage environment including Rock & Brews’ “The Great Wall of Rock,” rock posters and rock art and multiple flat screen televisions.
Rock & Brews serves rock musicians’ favorite foods and highlights an ever-changing, award-winning craft beer selection with hundreds of artisanal breweries featured from around the world.
The first Rock & Brews is scheduled to open just south of Los Angeles International Airport in the beach community of El Segundo, Calif., on April 3. Several others are in the works in the Los Angeles area, including one at Los Angeles International Airport, as well as locations in Denver; Atlanta; Maui, Hawaii; Tokyo; and Los Cabos, Mexico. The expansion plan anticipates the opening of four Rock & Brews in 2012 with aggressive plans for continued expansion worldwide beginning in 2013 and beyond.
Rock & Brews was inspired by Michael Zislis, a notable force on the L.A. restaurant scene, and Dave Furano, a veteran concert promoter, who are Simmons’ partners in the venture.
The Food and Drink
Rock & Brews’ casual American menu features a broad selection of “Opening Acts” appetizers, “VIP” salads, hand-crafted burgers, “Headliner” sandwiches, “Front Row” pizzas and “Encores” desserts. The emphasis is on quality comfort foods that feed the soul as much as the appetite.
With hundreds of craft beers to choose from, craft beer is the top grog at Rock & Brews. More than 40 craft beers are available on tap via a state-of-the-art draft system with hundreds more available in the bottle or can. Selections include lagers, pilsners, pale ales, fruit, malty, hoppy, Belgian, dark, on-deck and bottled beer and a knowledgeable staff to help guests navigate the selection. Red and white wines are also available.
Rock & Brews features multiple large screen televisions that continuously screen concert videos and live recordings of the greatest rock concerts of all time with state-of-the-art sound.
With an ambiance reminiscent of being back stage at a rock event, Rock & Brews features a casual, friendly, energized environment decked out with picnic tables, concert lighting, and retractable projection screens and speakers that create a 360-degree experience. The venue is designed to be family and dog friendly with a play area for kids and a large open-air area where four legged guests can howl to the tunes.
The grand opening of Rock & Brews in El Segundo will feature a private luncheon for returning veterans and a star-studded opening bash that evening hosted by Simmons, Furano and Zislis, benefitting Wounded Warrior Project.
Rock & Brews El Segundo is located at 143 Main Street in El Segundo, Calif. For reservations or information, call 310.615.9890 or visit www.rockandbrews.com.