In the below TEDx talk, researcher Yale Fox explains how nightclubs work: "Although they sell alcohol, the real commodity that a nightclub sells is actually sex and social status." Also, money keeps the riff raff and the law out, music and perfume change with the economy, and more people get laid after going to nightclubs than any other business. It's only twelve minutes, so go, watch:
Video: Yale Fox - Nightclubs as Research Labs
· Yale Fox - Nightclubs as Research Labs [YouTube]
· All Nightclub Coverage on Eater [-E-]