Here's the Thomas Keller/American Express commercial that aired during last night's Academy Awards broadcast. The ad tells the Keller legend: chef goes to sleepy California town, chef opens critically acclaimed restaurant, town becomes "food metropolis," chef cryptically hints at a new, upcoming restaurant "coming soon" in 2013 — wait, what? Watch and rewatch the video below, and pipe up with any clues you notice in the comments below.
Update: Much better quality video ahead:
Video: Thomas Keller's Oscars Amex Commercial