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Watch Taco Bell's New 'Live Mas' Commercial

If the contents of his pockets mean anything, this dude had a really crazy time tonight: he saw a band called Slab Hauler, he went to a psychic, he broke his sunglasses, he made out with someone in a photobooth, he did something involving Chinese dice, and he went to the not 36% beef-peddling chain Taco Bell. This is the "Mexican" fast food chain's first ad for their new "Live Mas" tagline and this guy? Well, this guy lived mas, it seems.

Video: Taco Bell's First Live Mas Ad

· Taco Bell's First Live Mas Ad [YouTube via AdAge]
· All Taco Bell Coverage on Eater [-E-]