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World's First Ski-Up Starbucks Opens at 8,000 Feet in CA

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[Photo: Squaw Valley / Flickr]

Do you ever find yourself skiing/snowboarding and think, gosh this powder is great, bro, but what I could really use is a caramel macchiato? There is now a Starbucks at the Squaw Valley resort in California that you can ski up to, order a drink, and be on your merry skiing way. It is the first Starbucks of its kind, and Squaw Valley welcomed it with such festivities as a ribbon cutting ceremony — which used a giant pair of scissors made from snowboards — and also a text-based scavenger hunt which rewarded participants with Starbucks gift certificates. While that is neat and all, it's still no Snowcat burrito truck like they have at Mammoth Mountain. Here's a press release:

Squaw Valley Opens World’s First Ski-In/Ski-Out Starbucks The world's first ski-in/ski-out Starbucks location opens on Squaw Valley's upper mountain

[Olympic Valley, Calif.] February 10, 2012 – Today, Squaw Valley is officially opening the world’s first ski-in/ski-out Starbucks location. On the mountain at elevation 8,000 feet, Squaw Valley’s new mountaintop Starbucks boasts spectacular mountain views and the unique ability for guests to keep their skis or board on while they order their Starbucks® beverage of choice.

“We worked closely with the design team at Starbucks to create a one-of-a-kind experience that we know our guests will truly enjoy,” said Andy Wirth, Squaw Valley’s president and CEO. “Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes.”

“Starbucks is passionate about providing customers with the unique Starbucks Experience wherever they are, including Squaw Valley’s upper mountain,” said Doug Satzman, vice president, Channel Development – Branded Solutions for Starbucks. “We look forward to serving our signature espresso and coffee beverages to the thousands of skiers and riders at Squaw Valley through our first-ever ski-in/ski-out Starbucks location.”

The grand opening is taking place at Squaw Valley’s new Starbucks today. Events surrounding the grand opening include an official ribbon-cutting ceremony at 11:30 a.m., as well as a text message scavenger hunt. Throughout the day on Friday, Squaw will text clues to find five $50 Starbucks Cards hidden on the mountain.

Squaw Valley’s mountaintop Starbucks store is located at the Gold Coast mid-mountain complex and can be accessed by the resort’s Funitel with or without ski or snowboard equipment. This Starbucks store will be open daily from 9 a.m. to 4 p.m. throughout the winter season, weather permitting.

· Squaw Valley Opens World’s First Ski-In/Ski-Out Starbucks [Press Release via Starbucks Gossip]
· All Starbucks Coverage on Eater [-E-]

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