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Trendwatch: Stadium Clubs

liv.jpgMore and more stadiums are adding upscale clubs, and despite the perception that the clubs are "a raging party with no ability to watch the game," they have won over fans with luxury food, drink, and concierge services. In fact, a rep for LIV at the Miami Dolphins' Sun Life Stadium says clubs are attracting new fans to sports, "people who have probably never seen an American football game. And they're fired up and excited." [WSJ]

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