Here's a pretty good look at the dynamics and economics of the cookbook world for chefs and restaurants. About Phaidon (the publisher of books from Noma's René Redzepi, Ferran Adrià of El Bulli, Andoni Luis Aduriz of Mugaritz, and Fäviken's Magnus Nilsson): "While the chefs themselves are paid surprisingly small advances, the promotion around publication has certainly helped to build the likes of Adrià and Redzepi into global celebrities ... Phaidon's books are not cookbooks... but lifestyle tomes that look good on the coffee table or bookshelf, rather than in the kitchen." [Big Hospitality]
Filed under: