Umami Burger is set to open its first location outside of California this Spring in Miami, a whopping eight blocks away from the Miami Shake Shack. Will the new location create an East Coast/West Coast burger war? Or will lots of people just eat lots of hamburgers? It remains unclear.
What is clear, however, is that Umami is getting serious about national expansion: the Miami location arrives just barely ahead of a planned New York restaurant. Also, it was just announced that the Las Vegas SLS Hotel will house yet another Umami Burger. Below, a press release announcing Umami Miami:
UMAMI SOBE SET TO OPEN SPRING 2013
Alton Road Location will be the first Umami Burger to open outside California(LOS ANGELES, Calif. – December 17, 2012) Umami Restaurant Group, creators of Umami Burger, named "Burger of the Year" by GQ magazine, today announced plans to bring its signature Umami Burger to South Beach in Miami, opening Umami SOBE in Spring 2013.
"Since we opened our first location in Los Angeles, people have been asking us to open in Miami," said Adam Fleischman, Founder and CEO of Umami Restaurant Group. "Miami has a diverse food culture, blending together a lot of different genres but nothing like us. South Beach is going to love our burgers."
Umami Burger is a one-of-a-kind full service concept that focuses on savory flavors and exceptional hospitality. Umami Burger produces all of its own condiments, cheeses, and grinds its meat in-house throughout the day. All of the beef burgers are made with hand ground, hand formed Wagyu beef. The result is a sophisticated, tightly edited selection of burgers, sides and accompaniments. A Southern California phenomenon, Umami Burger has a devoted cult following among food lovers around the world. Each location is designed around the vibe and history of its specific community. Umami Restaurant Group continually uses environmentally friendly and recycled materials whenever possible.
Umami SOBE will open at 1080 Alton Rd, Miami Beach, FL 33139, with a curated selection of Umami Burger's "greatest hits" burgers, an exclusive South Beach inspired burger and other signature Umami Burger items.
The Umami SOBE announcement follows the opening of the 14th Umami Burger location in Pasadena, California and the opening of U Mini, a test lab for a new fast casual burger concept. Umami SOBE is expected to open before the recently announced Umami Sixth Avenue in New York.
For more information on Umami Burger, please visit umami.com.
· Umami Burger's First Non-Cali Location Opening in SoBe [Eater Miami]
· All Umami Burger Coverage on Eater [-E-]