Perhaps you have heard of the hot new global food trend that is sending food into space? Well, recently launched Australian frozen yogurt company Cloud 9 sure has and is capitalizing on the trend with a series of promotional videos in which they send tubs of liquid yogurt into the actual clouds — no, not quite as far as actual space — only to have them fall back down to Earth totally frozen.
Cloud 9 is playing rather coy about the yogurt, but this campaign seems to involve sending it to various Australian food bloggers and asking them to launch it into space. Here now, please watch the great launch of Iron Chef Shellie's yogurt:
Video: Iron Chef Shellie's Voyage into the Clouds