clock menu more-arrow no yes

Filed under:

Watch Cloud 9 Freeze Yogurt By Sending It Into the Sky

If you buy something from an Eater link, Vox Media may earn a commission. See our ethics policy.

Perhaps you have heard of the hot new global food trend that is sending food into space? Well, recently launched Australian frozen yogurt company Cloud 9 sure has and is capitalizing on the trend with a series of promotional videos in which they send tubs of liquid yogurt into the actual clouds — no, not quite as far as actual space — only to have them fall back down to Earth totally frozen.

Cloud 9 is playing rather coy about the yogurt, but this campaign seems to involve sending it to various Australian food bloggers and asking them to launch it into space. Here now, please watch the great launch of Iron Chef Shellie's yogurt:

Video: Iron Chef Shellie's Voyage into the Clouds

· Iron Chef Shellie's Voyage into the Clouds [Vimeo]
· Cloud9fy [YouTube]
· All Space Food Coverage on Eater [-E-]

Sign up for the Sign up for the Eater newsletter

The freshest news from the food world every day