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Jamie Oliver to Unleash US Edition of Jamie Magazine

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For years, American newsstands have been deprived of the wonder that is Jamie Magazine, British chef and world-saver Jamie Oliver's UK-based magazine. But no longer. CBC News reports that Ottawa-based idoodlemedia is publishing a North American edition of the four-year-old magazine that will hit newsstands in the US as soon as next week.

Folio talked to Robert Sowah, CEO of idoodlemedia, about plans for the North American market, including plans to "distribute about 300,000 copies across the continent by the end of the year" and a smartphone app that will "make any image [function] like a QR code."

Sowah also tells Folio the plan is "to North Americanize Jamie Magazine, but still leaving in that wonderful British flair that makes it Jamie." Therefore, according to BusinessWire, a preview issue will include features such as a travel story on Nova Scotia, recipes from American winemaker Maria Helm Sinskey, and a feature on burgers. An iPad-only holiday issue will be available on November 16, while the first print issue will drop early next year.

· Celebrity chef's magazine published by Ottawa company [CBC News]
· Software Company Launches Jamie Magazine [Folio Mag]
· Jamie Magazine to Launch North American Edition [BusinessWire]
· All Jamie Oliver Coverage on Eater [-E-]

[Photo: Businesswire]

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