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Joël Robuchon Gets His Own Beer From Japan's Sapporo

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Photo: Asahi Shimbun

Why, is that a Joël Robuchon-branded beer from Japan? Yes, yes it is. According to the Asahi Shimbun, the world-renowned French chef and empire builder is teaming up with Japan's Sapporo Brewery on a Yebisu beer to be offered at his restaurants in Japan, as well as a few abroad. Made with malt from France's Champagne region, the beer will be available as of February 20. Tokyo-based shochu expert Yukari Sakamoto further explains that they're creating the beer specifically to pair with French food and apparently also to pair with Robuchon's restaurant itself, pointing out that the can "matches his l'Atelier interior red."

· Joël Robuchon Collaboration Beer [Asahi Shimbun via @YukariSakamoto]
· All Joël Robuchon Coverage on Eater [-E-]

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