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Taco Bell Wire

doritos-locos-taco-150.jpgThe Doritos Locos Taco is officially Taco Bell's best-selling new product ever — over 200 million sold — and Americans have no one to blame but themselves. The chain's CMO explains that Taco Bell has had a breakthrough in the social media sphere, which drove the Doritos Locos Taco's success: "Once the idea is no longer just a Taco Bell idea and becomes the customer's thing, it's almost like they're going to socialize for us. They own it." [Fast Company]