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Watch Ferran Adrià's Keynote From MAD Symposium

Here's chef Ferran Adrià's keynote address from this year's MAD Symposium 2012. Despite reservations about giving yet another talk — he says, "I had the sense that maybe people were getting a little sick of me" — Adrià discusses the importance of studying the history of cuisine, especially recent history. Starting with the restaurant world as a whole, working through haute cuisine ("it's an ugly word, but we all understand what it means"), nouvelle cuisine, and finally getting to the small portion of restaurants doing creative, modernist cooking, Adrià says "The order is incredibly important."

Video: Ferran Adrià at MAD Symposium 2012

· Ferran Adrià at MAD Symposium 2012 [MAD]
· All Ferran Adria Coverage on Eater [-E-]