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The Name Game

tao-maine-eater.jpgBig-box clubby Asian restaurant pioneer TAO — which has locations in New York and Las Vegas — is suing a new family-owned restaurant in Brunswick, Maine for using the name Tao for their 52-seat business. According to the Maine restaurateur, "the 'tao' in Tao Restaurant means 'peach' and is based on a Chinese fable... The 'tao' that draws celebrities in New York and Las Vegas is a different Chinese character." [Press Herald via Eater Maine]

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