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Blue Bottle Wire

In an interview with Food Republic, Blue Bottle owner James Freeman talks service, expansion and his newly released book. He admits the company's recent $20 million funding does indeed mean new locations for Blue Bottle, but he hasn't started looking quite yet. Freeman also addresses the idea that coffee knowledge has increased: "It's not like the coffee SATs. I feel that peoples' willingness to try something new has increased." [Food Republic]

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