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big-gay-ice-cream-expansion-150.jpgToday, the Big Gay Ice Cream guys enlisted the help of their obsessives to unveil the location of their newest New York City storefront, now headed to the West Village. Rather than just announcing the location, owners Doug Quint and Bryan Petroff promised that the pedestrian who first spotted their papered-up storefront would receive "enough ice cream to make your head explode." [Eater NY]

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