Stuart Mathis, the CEO of the sandwich chain Quiznos, on McDonald's McRib sandwich: "McDonald's has done a masterful job with the McRib sandwich. It's not a great sandwich, in my view, but they've been very effective in putting it in and taking it out, and it creates buzz. We'll try to take the same approach, for example, with our lobster sandwich, which is very popular." [NRN via HuffPo]
[Photo: theimpulsivebuy/Flickr]
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