Well: Rachael Ray is launching a food truck. For dogs. It's a promotional stunt for her brand of dog food Nutrish (yes, Rachael Ray has a brand of dog food called Nutrish) and will only be open in New York City for a few days, October 18 to October 20. And obviously there are punny dish names: Chicken Muttballs and Chicken Paw Pie are just a few of the offerings.
Ray is no stranger to the food truck-as-promotional stunt. She also launched a pop-up burger truck to promote her cookbook Book of Burger. It's also not the first food truck for dogs. It is, however, the first Rachael Ray food truck for dogs. Food trucks are officially over now, right? Here's a press release:
RACHAEL RAY LAUNCHES FOOD TRUCK FOR DOGS IN NYC Rachael and Her Pet Food Brand Nutrish
Serve Meals to Pups at Columbus Circle on October 18, 2012
Daytime television host, best selling author and pet lover Rachael Ray and her pet food brand Nutrish® are giving New York City pups their own dog food truck. Rachael will unveil the dog food truck on Thursday, October 18 to celebrate her new line of natural wet food for dogs called Nutrish® Naturally Delish™, a product inspired by tasty recipes from Rachael's own kitchen. As pooches chow down on meals like "Chicken Paw Pie" and "Hearty Beef Stew," the public will be invited to help homeless animals with on-site adoptions sponsored Best Friends Animal Society and two of its local rescue partners - Animal Rescue Fund of the Hamptons and Husky House.
Rachael is dedicated to helping animals in need and donates a portion of her proceeds from the sale of Nutrish® to help animal support organizations, which has resulted more than $3 million in donations to date.
Rachael will kick-off the dog food truck tour at Columbus Circle on Thursday, October 18. The truck will travel to Union Square on Friday, October 19 and Saturday, October 20.
WHERE: Columbus Circle (At north corner of Broadway and Central Park West)
WHEN: Thursday, October 18, 2012, 8AM-2PM