Pity comedian Jack McBrayer, who didn't realize that guest stars on Portlandia should always bring their own reusable grocery bags. In the sketch below, McBrayer is ridiculed for being bagless at Zupan's Market, a local Portland chain: "It doesn't matter what you're doing. When I wake up in the morning my eyes don't forget to open, my heart doesn't forget to beat." The real Zupan's, it should be noted, has both paper bags and reusable bags.
Video: Portlandia: No Grocery Bag