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Diet Coke Releases New Floral Cans Just For the Ladies

Photo: HuffPo

Behold, the floral, zebra and houndstooth-printed Diet Coke cans that are being unleashed on the ladies of Europe this week — who surely want nothing more than to drink diet sodas out of fashionable houndstooth cans. As part of their lady-targeted "Love It Light" campaign overseas, Diet Coke has designed cans that feature the profile of a lip-sticked lady silhouetted in each print. Even better, ladies who buy these lady-friendly cans will receive a voucher from a UK cosmetics company. Finally, a soft drink company that understands the needs of the lady diet soft drink consumers.

· Diet Coke Wants Women to 'Get Glam' [PopSop via HuffPo]
· All Novelty Beverages Coverage on Eater [-E-]