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Restaurant Chain Wire

chilis-blerg.jpgAn upcoming ad for the romantic rib-peddling "food"-serving restaurant chain Chili's is all about being "bold." Said the senior vice president for brand strategy, "How he behaves is bold, how she behaves is bold, and the food we're featuring in the spot is boldly flavored." Gawker presents "What Does Your Choice of Casual Dining Chain Say About You?" which includes Applebee's: "I guess this is as good as anything else." [NYT, Gawker]