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The Ketchup Packet of the Future

Dip-and-Squeeze.jpgH. J. Heinz Co. spent the last three years engineering a new and improved ketchup packet. As the name implies, the new bottle-shaped "Dip and Squeeze" packets "can be squeezed out through one end or the lid can be peeled back for dipping." Research involved sitting behind a one-way mirror "watching consumers in 20 fake minivan interiors putting ketchup on fries, burgers, and chicken nuggets." [WSJ]