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Ducasse On Why His Food Is Expensive

Ducasse-QL.jpg"Haute gastronomy is like haute couture: the materials are so expensive, it requires so much rigour. It's expensive, but it's the right price."·Alain Ducasse justifies the high prices in much of his 25-restaurant empire. The article also notes that "unlike Gordon Ramsay, Ducasse seems to have a knack for expansion without over-stretching." [Observer]