Reimagined Receipt Tells You the Calories in Your Purchase

A London design firm reimagined the common receipt in a way that incorporates society's zest for calorie awareness, metrics overload, and general tendency to turn everything into a damn ad.

The resulting faux receipt is filled with calorie information, coupons and random numerical factoids generated by the total of your bill. It's like a mashup of Foursquare, the food pyramid and a stock market ticker, all on one narrow strip of paper.

The whole idea would be depressing (or at least overwhelming) if the design weren't so artful. Here's the full receipt.

· The UI Geniuses at Berg Rethink the Common Receipt [Fast Company/Co.Design via BonApp]
· All Receiptrocity Coverage on Eater [-E-]
[Images: Co.Design]