Playing (well, really winning) the lottery is all about fantasy. Portland ad firm Borders Perrin Norrander brings every man's fantasy to life in a new ad for the Oregon Lottery. Every man's fantasy, of course, being a group of maidenly young lasses, running in slow motion through a field in all their bouncy glory...and bringing you a colossal hamburger.
The tag line: "What if." Here's the video.
Video: Oregon Lottery Big Burger