Eater Atlanta talked to Dustin Mattson, a barista at Atlanta's Octane Coffee, whose picture is, for better or for worse, the star of the hipster barista meme. Mattson says: "The whole thing only makes me want to work harder at my job, make better coffee, serve my customers better, and bring more positive exposure to both the company I work for, the barista profession, and specialty coffee as a whole." [Eater Atlanta]
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