Tescos across the UK will carry "bespoke" Krispy Kreme donuts in orange and strawberry glazes from the end of August through early October. If your first thought was, why, that coincides with London Fashion Week, you would be correct: the donuts are a tie-in with Glamour magazine for the event. Because if there's one thing models and designers are into, it's fried dough.
There will also be "Krispy Kreme-branded photo booths" placed in retail outlets during Fashion Week, so all the fashionistas can photograph themselves next to the sparkly glaze.
· Glamour Mag Flavored Donuts Hit Shelves in U.K. [AdAge via Luxuo]
· All Donuts Coverage on Eater [-E-]