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Burger King Dumps its Creepy King Mascot

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Photo: Scrape TV

Burger King's creepy King mascot will creep no more: after splitting with ad agency Crispin Porter + Bogusky, the burger chain is dethroning the King character in order to pursue moms. New ads will instead tout the freshness of Burger King's food. And also promote the super-trendy addition of guacamole. What's next, putting brussels sprouts in the hamburgers?

Crispin Porter + Bogusky is known for their edgy ad campaigns. For reference, see their "controversial" Super Bowl ads for Groupon.

Below, a video memories of the King.

Video: Wake Up With the King

Video: Burger King Breakfast Muffin Sandwich Ad

Video: Burger King Reverse Pickpocketing Commercial

Video: Burger King Pole Dancing (UK Commercial)

· Burger King Freshens Fast-Food Image, Kicks King to the Curb [USA Today]
· All Burger King Coverage on Eater [-E-]