Burger King's creepy King mascot will creep no more: after splitting with ad agency Crispin Porter + Bogusky, the burger chain is dethroning the King character in order to pursue moms. New ads will instead tout the freshness of Burger King's food. And also promote the super-trendy addition of guacamole. What's next, putting brussels sprouts in the hamburgers?
Crispin Porter + Bogusky is known for their edgy ad campaigns. For reference, see their "controversial" Super Bowl ads for Groupon.
Below, a video memories of the King.
Video: Wake Up With the King
Video: Burger King Breakfast Muffin Sandwich Ad
Video: Burger King Reverse Pickpocketing Commercial
Video: Burger King Pole Dancing (UK Commercial)