A new ad campaign for British spread Marmite features a thickly accented snail and frog complaining about "haute cuisine" and praising the salty paste as ideal for people who "hate cuisine." The duo bags on fine dining fripperies like square plates, celebrity chefs and French terminology: "It's called gravy; it's not a jus." They also dish out some scathing words about escargot and frog's legs, just to be safe.
Why eat something fancy, when all you need is "just a squeeze" of salty, yeasty Marmite in some home cooking? Here's the ad.
Video: Marmite Hate Cuisine Launch Ad