The first issue of McSweeney's/Momofuku print quarterly Lucky Peach, which was released on June 22, is already on backorder online. (There are still some copies out there in stores, though.) No big deal, they've ordered a second printing. Editor Chris Ying gave Eater more info:
The reprint is complete, and shipping to stores. It should be fully distributed in the next week or two, and stores that have sold out should get their re-up soon. We didn't print hundreds of thousands of journals, because we had no idea if people would take to an idiosyncratic food magazine with lots of cussing. We're timid gamblers.
Go all-in next round, guys. People like cussing.