Hey, just because a place hasn't opened yet doesn't mean you shouldn't just go ahead and review it on Yelp. New York City's much-awaited Big Gay Ice Cream Shop has already garnered a handful of writeups. Unlike Chicago chef Graham Elliot's experience last year, these people at least had the courtesy to not withhold stars simply because the shop isn't open yet.
One Yelper bestowed three stars, presumably because "the ice cream will all be dairy-based," and promises, "I'll definitely be there on opening day." Perhaps even more disturbing: seven other Yelp users rated this review as useful.