This fall, brewing giant Molson Coors is launching three new "bloat-resistant" beers marketed to ladies. In sad news for American women who enjoy both drinking and form-fitting apparel, this fine brew will be available only in the UK. The goal, according to the press release, is to "remove the gender imbalance that exists around beer consumption and make beer an aspirational choice for women."
The collection is called Animee ? as in the French word for "livened up," not the doe-eyed Japanese animation ? and described as "lightly sparkling and less bitter than typical lagers." It's a good thing Molson Coors spent two years developing this beer, since the world was experiencing a concerning shortage of flavorless, boring beers previously. And now we have one just for ladies. Hooray.
· Molson Coors Targets Women With Launch of Animee [Official Release]
· Bloat-Resistant Beer Launched in London [TVNZ via GS]
· 'Pretty' Beers for Women: A Rather Tasteless Idea [Guardian]
· All Beer Coverage on Eater [-E-]
[Image: Molson Coors]