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Esquire tracks the Twitter hashtag #SUBWAYAllStarBBQ, which Subway bought today to promote their new BBQ Pulled Pork sub. The sub chain probably didn't have tweets like this in mind: "I love BBQ but the idea of getting it from Subway is a bit like getting Kung Pao Chicken from a Casa Bonita. #SUBWAYAllStarBBQ" [Esquire]

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