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Analyzing Wine Costs

Terry-Theise.jpgAuthor and wine importer Terry Theise breaks down the reasons why a bottle of wine costs what it does. In other words, he tells you who marks up how much, and why. He notes that a $6.99 bottle is actually a poor value, because "a trade-up to $9-10 gives you twice the wine, because the fixed costs of freight and duties are the same." [SE]

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