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Papaya King's Racy Billboards in Los Angeles

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New York hot dog chain Papaya King recently opened in Los Angeles, and they're trumpeting their new West Coast presence with a series of saucy billboards. The ads, from Mistress ad agency, allude to some of the more charming aspects of the entertainment business (plastic surgery, and, um, casting couches) as well as the city's thriving edible pantry trade. Papaya King's food truck gets the same treatment, boasting that "people slobber over our dogs" and that their hot dogs will teach "Hollywood the merits of natural casing."

· Papaya King Says Hello to L.A. With Semen Joke [AdWeek]
· All Papaya King Coverage on Eater [-E-]

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