While McDonald's is busy apologizing to Australians for its bad coffee, the international fast food behemoth has launched a giant interactive billboard in Stockholm that lets people play some old-school Pong up on the big screen. Anyone who lasts more than 30 seconds wins McDonald's coupons... is Pong really that difficult? The video explains how players can use their smart phones as paddles, no app required.
Video: McDonald's Pick N Play
· McDonald's Pick N Play [YouTube]
· Play a Giant Game of Pong on This McDonald's Billboard [AdWeek via Food Beast]
· All McDonald's Coverage on Eater [-E-]