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Tacos as Social Justice

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Taco-Bell-Burger-QL-2.jpgA new promotion from Taco Bell Canada rallies the fast food chain's fans to rise up in defiance of Big Burger. The social media and website campaign describes its rivals as a "secret collective of burger barons" aimed at maintaining the burger-centric status quote and silencing the "taco-toting rebels." [Burger Business]