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Chefs as Brands

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Chef Daniel Boulud on how the food industry has changed: "I don’t think 30 years ago when I came to New York a chef was a brand the way a chef is today. But not only a brand; any country around the world, they were looking to Europe. I think today it’s amazing. In the time I’ve been in New York, cuisine was recognized globally as the best to eat." [Speakeasy/WSJ]

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