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Drive-Thru Science

Taco_Bell_Drive_Thru.jpgWho knew those late-night runs for the border were such a scientifically engineered experience? According to a report from the business end of a Taco Bell drive-thru window, employees are called either "service champions" or "food champions." A precise set of rules governs everything from the duration of a hand-washing session (20 seconds) to the exact way customers are greeted ("Hi, how are you today?"). People, we are experiencing a "golden age of drive-thru" where advancements in technology, manufacturing and even animal husbandry "have all crescendoed with the Crunchwrap Supreme, delivered via the pick-up window." [BusinessWeek]

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