Here are a couple of really great commercials from the restaurant chain Shoney's as part of their "Starting Fresh" campaign: In the first ad, the CEO takes a bulldozer to own of his restaurants, and in the second the CEO orchestrates the kidnapping of a chef from a "five-star restaurant" and, um, puts him to work?
Shoney's used to have over 1,600 locations across the country which apparently has dwindled to a paltry 230, and in 2007 the company was acquired by now CEO David Davoudpour. It's a total riff on Domino's 2010 advertising campaign in which they condemned their own cardboard-like product.
It's a good lesson for everyone: Be rich, buy a company, and you, too, can star in the commercials.
Video: Shoney's Starting Fresh - David Davoudpour Spot
Video: Shoney's Starting Fresh - Kidnapping Spot