clock menu more-arrow no yes

Filed under:

Jelly Bean Marketing Gimmicks

jelly-bellies.jpgReclusive Jelly Belly inventor David Klein is making a rare public appearance to debut a luxury line of jelly beans coated in 24-karat gold leaf and sold in crystal jars. These "Beyond Gourmet Jelly Beans" will sell for $500 a jar, making them fodder for all sorts of publicity stunts, including being kept under armed guard at the candy's debut in Chicago next week. [Mogulite]

Sign up for the Sign up for the Eater newsletter

The freshest news from the food world every day